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CLIENT: Every Mother Counts

INDUSTRY:  Maternal Health Advocacy

LOCATION: New York City

SERVICES: Branding & Campaign Marketing    

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Web & Print

The logo was translated into eight languages to use across 10 countries where Every Mother Counts partners with local organizations.

Every Mother Counts works across the globe to ensure that all mothers not only survive, but thrive.

MESH developed a comprehensive re-brand campaign for Christy Turlington Burns’ Every Mother Counts, a global maternal advocacy organization that rolled out throughout 2018. The campaign culminated in major touch-points throughout the year: Mothers Day and the Orange Rose Collection product launch, Giving Birth in America video series launch, and the new brand and website launch.

01 Web Design

02 Tote Bag

03 Internal Brand Book

04 Letterhead

05 Web Design

06 Tote Bag

07 Internal Brand Book

08 Letterhead


46,000 unique web visits

during the Mothers Day Campaign.

over 300,000 video views

during the Mothers Day Campaign.

33% increase

session increase per user showed that visitors returned to the new website significantly more often.

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Mothers Day
Web Takeover

Working collaboratively with the client, their stakeholders, partner programs, through an extensive discovery informed every decision across brand, web, print and digital marketing. 

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Strategy &
Content Planning

This is where a testimonial from the client will go. It can be about two to three sentences here. We can split longer testimonials into multiple blocks.

Client Name
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