Bronx, NY is considered the hungriest borough in New York City with the lack of grocery stores. Bodegas have become a staple in the Bronx community. The Fresh Bronx Bodegas campaign highlights simple nutritious options that bodega owners are making accessible in the Bronx. This campaign was co-designed through our participatory design process with the kids of Bronx Health Reach and the young professionals of BronxWorks, who worked with us to brainstorm concepts, write slogans and gave us feedback throughout the process to assure this campaign was made by the Bronx, for the Bronx.
